Boulder-based IZZE Beverage Co. has just launched a national ad campaign with the theme “You’ll Love What’s Inside,” accompanied by a social media Facebook Connect website. Created by Boulder’s Vermilion design firm, the ads feature photos of the iconic IZZE bottles filled with whole natural fruit. The ad is being placed in such publications as GQ, Details, People, InStyle and Entertainment Weekly.

The Facebook Connect site lets users “generate a sparkle” to their friends and get points that can redeemed for merchandise. “It’s all about connection,” says Vermilion creative director Paul DesRosiers. “It’s a community hub where people connect to everything IZZE.”